Experience Next-Gen Luxury with GANNI’s Bou Bag
Cover Photo: Courtesy of GANNI
et ready to upgrade your handbag game with the latest offering from GANNI - the Bou bag! Inspired by the "Copenhagen way of life," this bag is a next-gen icon made from next-gen leather alternatives.
Crafted from recycled leather, the Bou bag features a playful hexagonal silhouette with a knotted handle, stamped with GANNI’s signature butterfly logo. The bag comes in six trendy colorways, including black, light grey, light khaki, caramel, light pink, and red. If you’re looking for something even more innovative, the black option is also available in Ohoskin – a cutting-edge bio-based material made from the waste of orange and cacti farming.
Unveiled at the GANNI Butterflies show during Copenhagen Fashion Week, the Bou bag is a statement piece that embodies the GANNI DNA – easy, playful, yet sophisticated. This bag is perfect for all aspects of everyday life and follows you everywhere you go. GANNI is committed to phasing out all virgin leather by the end of this year and is offering its customers two alternative options – certified recycled leather and Ohoskin.
GANNI takes a holistic approach to being a responsible brand, focusing on becoming the most responsible version of themselves. While they don’t identify themselves as a sustainable brand, they have launched a responsibility game plan with 44 goals across People, Planet, Products, and Prosperity to reach by 2023. They have already met 33 of those goals and are on track to reach all goals a year earlier than planned.
At least 90% of their production volume comes from responsible styles, using certified recycled, lower-impact, or organic fabrics. GANNI believes that every action counts, and they are committed to making better choices every day to minimize their social and environmental impact.
